Whole Foods Market makes it easy for consumers shopping for organic personal care products.

Whole Foods Market has been named the highest ranked retailer for personal care product safety in the Campaign for Safe Cosmetics’ Retailer Report. Specifically, the company was commended for implementing “a rigorous and transparent approach to screening the personal care products it sells.”

Whole Foods Market announced its Premium Body Care standards in March 2008; it was the first private standard for personal care products created by a major retailer in the U.S. The company now offers more than 3,800 personal care products that meet these rigorous standards.

In September 2012, the company announced that all organic personal care products in its U.S. stores are third-party certified, making the chain the first national retailer to mandate certification for all organic personal care products on its shelves.